Navigating the Journey: Common Mistakes New Travel Bloggers Should Avoid

Travel blogging can be exhilarating. It offers the opportunity to share your experiences with the world and potentially make a living doing what you love. However, like any journey, it comes with its challenges and pitfalls.

For new travel bloggers, avoiding common mistakes can be crucial to building a successful and sustainable platform. Here are some of the most prevalent errors new travel bloggers make and insight on how to steer clear of them.

Neglecting Search Engine Optimization

One of the most common mistakes new travel bloggers make is neglecting search engine optimization (SEO). Without proper optimization, your blog may struggle to rank in search engine results, making it difficult for readers to discover your content. To avoid this mistake, familiarize yourself with basic SEO principles. Here are some of the basic SEO elements for travel blogs:

  • Keyword Research: Keywords are the terms and phrases people use to search for travel-related content online. By understanding and using the right keywords in your blog posts, you can increase the chances of your content appearing in relevant searches.
  • Meta Tags: These are snippets of text that describe a page’s content and include meta titles and descriptions. They don’t appear on the page but are used by search engines in the results listing. Use SEO tools like Yoast or RankMath to fine-tune your meta data.
  • Quality Content Creation: This is the cornerstone of good SEO. Your travel blog should offer value to its readers through informative, entertaining, and unique content. High-quality content is more likely to be shared and linked to, which can improve your site’s authority and ranking.
  • Optimizing Images and Videos: Travel blogs are often rich in visual content. Ensure that images and videos are optimized for web use. This means they should be good quality but not so large that they slow down your site’s load time. Use descriptive file names and alt tags for images, incorporating relevant keywords where appropriate.
  • Mobile Optimization: With the increasing use of mobile devices to access the internet, having a mobile-friendly website is essential. Ensure your travel blog is responsive, adjusting smoothly to different screen sizes and test loading times on different devices (desktop vs tablet vs mobile browsers).
  • Internal and External Linking: Linking to other pages on your site helps spread link equity and keeps users engaged longer. Additionally, having external websites link to your blog (backlinks) can significantly boost your SEO, as it’s a solid signal to search engines of your site’s credibility and authority.

Lack of Publishing Consistency

Consistency is a vital ingredient in the recipe for a successful blog, especially in the dynamic realm of travel blogging. A common pitfall for newcomers in this space is the lack of a regular posting schedule. When posts are sporadic, it can lead to reader disengagement and hinder the growth of your blog.

The key is to find a posting rhythm that is both manageable for you and satisfying for your audience. Establishing a consistent schedule, whether weekly, bi-weekly, or even monthly, helps build and maintain your readers’ interest and trust.

Tip: Create a content calendar for what to publish and when. It will help you to organize your ideas, plan posts around key travel seasons or events, and maintain a steady rhythm of engaging content.

Overlooking Mobile Optimization

In today’s digital age, a significant portion of internet traffic comes from mobile devices. Neglecting to optimize your travel blog for mobile users is a critical mistake that can result in a poor user experience and high bounce rates.

To cater to the mobile audience, select a responsive design for your travel blog that automatically adjusts to fit the screen sizes of various devices, from smartphones to tablets. Conduct thorough testing across different devices to confirm your site’s functionality and loading speed.

Tip: Use Google Search Console or GooglePage Speed Insights to help you pinpoint performance issues like unused CSS or Javascript execution time. Fixing these problems may require an expert, as they are likely issues that could break your site if you don’t know what you are doing.

Being Overly Promotional

While monetizing your travel blog is essential, striking the right balance is crucial to maintaining your audience’s trust and integrity. Overloading your content with sponsored posts and an abundance of affiliate links can lead to losing credibility.

Readers come to your travel blog for genuine insights and experiences, not a constant barrage of advertisements. To avoid this pitfall, prioritize creating valuable and authentic content. Share your travel experiences, tips, and stories that genuinely resonate with your audience.

When incorporating sponsored content or affiliate links, ensure they are relevant, helpful, and aligned with your readers’ interests.

Ignoring Audience Engagement

Building a loyal audience is a cornerstone of success for any travel blog, yet many new bloggers overlook the importance of audience engagement.

Simply posting content is not enough; it’s the interaction with your readers that truly fosters a sense of community and connection.

Neglecting to respond to comments, messages, and feedback can make your audience feel undervalued and ignored.

To cultivate a solid and engaged readership, make it a priority to interact with your audience regularly. Reply to comments on your blog and social media platforms, engage in conversations, and show appreciation for their input and support.

Neglecting Quality Content

In the pursuit of quantity, some new travel bloggers sacrifice the quality of their content. Publishing hastily written or poorly researched articles can damage your blog’s reputation and deter readers from returning.

Rushing to publish posts without thorough research, careful writing, and thoughtful editing can quickly erode the credibility of your blog and dissuade readers from returning. It’s crucial to remember that your audience seeks not just frequent updates but content that is enriching, well-researched, and engaging.

Prioritize quality over quantity by dedicating time and effort to create posts that are visually appealing, informative, and captivating. Each article should reflect professionalism and passion, offering unique insights or helpful information that adds genuine value to your readers.

Comparison Syndrome

It’s common and often helpful to draw inspiration from successful travel bloggers, but avoiding the pitfall of constant comparison is crucial. Each travel blogger’s journey is unique, with its own challenges, opportunities, and pace of growth.

Measuring your progress against others can lead to unnecessary frustration and detract from your journey. Remember, many of these established bloggers have also faced their share of struggles and growth periods.

Concentrate on developing your skills and style instead of focusing on where others are. Invest time in refining your writing, photography, and storytelling abilities. Cultivate a voice authentically yours that aligns with your vision for your travel blog.

Neglecting Legal Considerations

As a new travel blogger, knowing the legal and ethical landscape surrounding digital content creation is essential. Often overlooked, aspects such as copyright laws and Federal Trade Commission (FTC) guidelines for sponsored content are critical to operating within legal bounds.

Copyright laws protect the original work of others, including text, images, and videos; violating these can lead to serious legal consequences.

Similarly, the FTC mandates clear disclosures for sponsored content or affiliate links to ensure transparency with your audience.

Mistakes New Travel Bloggers Should Avoid

Travel blogging is an exciting and rewarding endeavor, but it’s not without its challenges. By avoiding common mistakes such as neglecting SEO optimization, lack of consistency, and being overly promotional, new travel bloggers can pave the way for success.

Remember to prioritize quality content, engage with your audience, and stay true to your unique voice and vision. With dedication, perseverance, and a willingness to learn from mistakes, you can navigate the path to becoming a successful travel blogger.

Photo Credit: [@Milkos/DepositPhotos]


Alexandrea Sumuel - Groves

Alexandrea Sumuel - Groves is a nationally syndicated travel writer and founder of the Wander With Alex travel blog. With 16 years of digital marketing and SEO experience, a business management and information technology degree, and a profitable travel blog, she can help you start a travel blog or accelerate your existing blog with one-on-one coaching.